Description
The role owns the behavioral measurement foundation for journey analytics, stabilizing instrumentation across GA4/Firebase, FullStory, and shared behavioral signals; running QA, governance, and data-quality operations; defining event taxonomies, funnels, linking keys, data contracts, and end-to-end measurement blueprints; and enabling Product and MarTech Analytics teams. It requires SQL, Python, or R proficiency; hands-on experience with GA4/Firebase/Appsflyer; and strong cross-functional collaboration and documentation skills.
