Description
This role involves implementing product strategies, marketing plans, and promotional programs, overseeing all aspects of product management including requirements definition, customer feedback, product messaging, launches, sales engagement, and forecasting. The individual will manage a product portfolio from inception to obsolescence, develop marketing strategies using economic indicators, drive U.S. market share, and maintain surgeon customer relationships. They will also develop sales collateral, create customer service processes, and forecast product levels. Leadership and support for designing, developing, and implementing products on cross-functional teams is essential. This role requires extensive knowledge of the spine market, proven experience in managing surgical navigation and robotics product lines, and strong analytical and innovative marketing skills.
