Description
AppDirect is hiring a Product Marketing Manager to own the product marketing strategy for a business unit. The role leads go-to-market planning, defines performance metrics, partners with product management on roadmaps, develops retention and expansion programs, manages analyst relations, and contributes to pricing and packaging decisions. The position requires 3 to 5 years of B2B SaaS product marketing experience, including go-to-market leadership, competitive intelligence, market research, analyst relations, and customer marketing programs.
