Description
AppDirect is hiring a Product Marketing Manager to own the full go-to-market strategy for a business unit, including product launches, positioning, success metrics, competitive and win/loss analysis, analyst relations, customer advocacy and expansion programs, and cross-functional planning. The role requires 3–5 years of B2B SaaS product marketing experience, autonomous ownership, strong communication skills, and familiarity with analyst relations and customer marketing; product-led growth experience is an asset.
