Description
Canals is hiring a Product Marketing Manager to own product-led growth for its contractor audience. The role focuses on designing in-product onboarding and self-serve activation experiences, developing messaging and nudges, instrumenting the contractor funnel, running experiments, partnering with Product and Engineering, conducting research, enabling go-to-market teams, creating marketing materials, tracking adoption, and influencing the product roadmap. The position requires 3–5 years of product marketing experience, hands-on PLG or in-product growth experience, strong data fluency, and excellent communication skills; it is remote-first and distributed across North and South America.
