Description
The Product Marketing Specialist for Membership will own direct sales marketing funnels and campaigns that drive revenue and membership growth. The role involves designing and optimizing strategies, creating marketing collateral, managing email, social, and paid advertising campaigns, analyzing funnel performance, refining audience segmentation and personalization, and partnering with the Membership Business Unit. Candidates need at least three years of experience in product marketing, campaign management, or a related field, along with direct sales campaign experience, funnel and analytics expertise, communication and project management skills, and AI proficiency.
