Description
The Program Manager, Brand Activation plans, coordinates, and executes integrated marketing campaigns supporting category, seasonal, promotional, and enterprise business goals. The role translates objectives into campaign plans and deliverables, manages timelines and launch readiness, partners with merchandising, creative, CRM, digital marketing, paid media, operations, stores, analytics, and agencies, resolves executional risks, and consolidates performance insights. It requires a bachelor's degree in a relevant field, at least five years of marketing or program/project management experience, and proficiency with Microsoft Office. Benefits include a bonus plan, paid time off, flexible work arrangements, a 401(k) match, and medical, dental, and vision insurance.
