Research Director at contently

Setup: Hybrid
Location: New York, New York
Type: Part-time

Description

Contently is seeking a Research Director to lead research projects focused on empowering brands to connect with audiences through storytelling. The role involves project management, generating research deliverables, collecting data, analyzing findings, developing market analysis and content marketing strategies, ensuring timely service delivery, and engaging in client-facing activities like consulting and presentations. This is a temporary part-time position expected to grow.

Required Skills

consumer research
quantitative and qualitative survey development and analysis
marketing channels
Galaxy
nPower
Adviews
NTI
C3
ratings projections
ComScore
Ad relevance
MRI
Simmons
Scarborough
Arbitron
measurement plans
campaign testing
market mix modeling
ROI
ad/media evaluation

Additional Information

Preferred Qualifications: Experience with consumer research including quantitative and qualitative survey development and analysis, as well as development of meaningful research conclusions and business implications, as well as deep consumer insights.
Experience with marketing channels such as traditional TV, radio, print, display, search and mobile research metrics, platforms and tools such as Galaxy, nPower, Adviews, NTI, C3, ratings projections, ComScore, Ad relevance, MRI, Simmons, Scarborough, Arbitron, etc.
Customer-facing skills (strong presenter, comfortable with executive-level audience, able to identify issues/needs through effective questioning)
Experience creating reports and dashboards used to deliver insights in a format that is consumable/usable at multiple types of audiences. Familiarity with current tools for data models, and visualization across multiple and disparate data sources.
Experience with measurement plans, campaign testing, market mix modeling, ROI, in-market testing, and ad/media evaluation
Experience both in managing people and as a team player interacting with different functional areas and personality styles.
Demonstrated ability in forming trusted advisor relationships with internal partners or external clients.
A proven track record of triangulating disparate data and turning them into business recommendations and actions.

About contently

contently

content marketing

Content you can trust. Expert-authored, compliance-reviewed, built for brands that can't afford to be wrong. 10,000+ creators across financial services, healthcare, and insurance.