Description
OUAI, a prestigious beauty and personal care brand, is looking for a Seasoned CRM + Loyalty Senior Manager. This role involves owning the customer lifecycle strategy, transforming new customers into loyal advocates, and driving retention through innovative initiatives. Responsibilities include managing email and SMS marketing programs, optimizing customer journeys, defining segmentation strategies, partnering with growth and digital teams, tracking campaign performance, and becoming a subject matter expert in customer behavior. Additionally, the manager will serve as the business lead for the CRM tech stack, evaluating and implementing Customer Data Platforms, refining KPIs, and collaborating creatively with various teams.
