Description
FMX is seeking a Senior ABM & Paid Digital Manager to oversee account-based marketing and paid digital strategies. This high-autonomy role involves orchestrating ads, intent signals, and sales plays targeting top-value accounts in various sectors like K-12, Higher Education, and Commercial. The manager will operate the ABM platform, design account-level plays, and collaborate closely with sales to convert in-market signals into pipeline. Responsibilities include executing ABM strategy, operating the ABM platform, defining account plays, managing MQA motion, optimizing paid digital performance, conducting tests, aligning with sales, and setting up metrics frameworks.
