Senior Analyst, Optimization – Paid Media Experimentation at Universal Orlando

Location: Orlando, Florida
Type: Full-time
Level: senior
Posted: Sep 18, 2026

Description

Universal Orlando is hiring a Senior Analyst, Optimization – Paid Media Experimentation in Orlando to design, execute, monitor, analyze, and report paid media experiments across Meta, Google, and other advertising platforms. The role owns measurement, financial impact sizing, test prioritization, experimentation governance, and cross-functional partnerships to translate experiment results into media and investment decisions. It requires a bachelor's degree or equivalent education and experience, with 5+ years in paid media, media analytics, experimentation, or digital marketing analytics.

Required Skills

Meta
Google Ads
Audience strategy
A/B testing
Looker
Financial impact
Quality assurance

Additional Information

Minimum Education: Bachelor's degree in Marketing, Analytics, Data Science, Statistics, Economics, Business, Communications, or a related field, or equivalent combination of education and experience.
Required Previous Experiences: 5+ years of experience in paid media, media analytics, experimentation, digital marketing analytics, or a related discipline.
Hands-on experience with Meta and Google advertising platforms, including campaign setup, audience targeting and segmentation, optimization, measurement, and reporting.
Preferred Qualifications: Experience designing, executing, and measuring controlled paid media experiments.
Experience translating media performance into financial or business impact and using Looker or comparable business intelligence tools.
Experience supporting multiple brands, markets, destinations, or business units and working with agency partners.
Translation Company Name: Universal Orlando