Senior Analyst, Retail Media Strategy & Activation at Kepler

Compensation

$73,500 – $85,000/yr

Setup: Remote, Hybrid
Location: Philadelphia, Pennsylvania
Type: Full-time
Level: Senior
Posted: Jun 30, 2026

Description

Kepler's Senior Analyst, Retail Media Strategy & Activation will translate client business objectives into sophisticated, commerce-driven media blueprints. This role involves overseeing the entire campaign lifecycle, from strategic ideation and tactical planning to optimization and insight generation. The ideal candidate is a "Strategic Trader" who leverages data to understand why certain actions lead to specific outcomes, enabling real-time tactic pivoting across paid social and retail networks to drive incremental growth.

Required Skills

digital media optimization
Retail Media Networks (RMNs)
performance e-commerce
Criteo
Walmart Connect
Target Roundel
Pacvue
Skai

Additional Information

Required Previous Experiences: 1–3+ years of full-time experience in digital media optimization, with a clear focus on Retail Media Networks (RMNs) or performance e-commerce.
Preferred Qualifications: Strong experience or familiarity with Walmart Connect and/or Target Roundel is highly preferred.
Familiarity with managing product feeds, item-level/SKU management, and inventory-driven optimization variables.
Familiarity with retail media management tools such as Pacvue, Skai, or similar commercial ad tech platforms is a strong plus.
Proven ability to move beyond execution into "Activation Strategy"—understanding how product margins, creative assets, and retailer first-party audience segments work together.
Advanced analytical skills with the ability to turn complex Excel datasets (pivots, data analysis) into compelling slide decks and strategic performance narratives for clients.