Description
The Senior Assistant Manager, Brand & Digital Communications at Nanyang Business School (NBS) leads high-impact brand and digital initiatives. This role involves translating school-level strategies into integrated communications programs, focusing on strengthening NBS's visibility, positioning, and digital performance. Responsibilities include branding efforts such as leading flagships brand initiatives, researching market trends, acting as a brand guardian, developing brand content, coordinating with internal teams, and guiding collateral design. Additionally, the role oversees the NBS Website Revamp, establishing sustainable maintenance processes, optimizing digital assets, and generating performance reports.
