Description
HelloFresh is hiring a Senior Audience Manager for Reactivations to re-engage cancelled customers globally through personalized, data-driven customer journeys. The role owns communication strategies across email, push notifications, SMS, direct mail, and call centre outbound; manages market performance and business-plan targets; optimizes conversion, spend, and customer value metrics; conducts A/B testing; and collaborates with creative, analytics, CRM, pricing, brand, and local teams. The position requires at least five years of marketing experience focused on CRM, lifecycle marketing, customer journey design, or audience segmentation, preferably in subscription businesses, and offers a hybrid working model with relocation support.
