Description
The Strategic Marketing Copywriter will partner with the Design Lead to create persuasive, research-backed copy across digital, traditional, and integrated marketing channels, with a primary focus on APAC markets. The role involves translating strategic briefs into ATL, BTL, and TTL assets, developing localized content, integrating AI and generative AI tools, applying A/B testing frameworks, analyzing KPIs, and presenting creative work to stakeholders and clients. Candidates need at least five years of copywriting experience, a portfolio, experience with creative strategists and art directors, knowledge of APAC consumer markets, and proficiency with AI copywriting tools.
