Description
The CRM Marketing Specialist will plan and execute relationship campaigns for the Auto Equity product, define customer segments, run A/B tests, monitor campaign metrics, and translate insights into recommendations. The role requires independent CRM analytics, marketing automation, AI use-case development, hypothesis-driven execution, and autonomy over the work backlog. It is a hybrid position requiring one month of office attendance in the Morumbi area of São Paulo, with benefits including health, dental, life insurance, parental leave, and flexible work arrangements.
