Description
The Global Lifecycle Marketing Manager will support global marketing leadership by defining and implementing end-to-end lifecycle campaigns for leads and prospects across CRM, email, SMS, WhatsApp, push, and in-app channels. The role owns segmentation, personalization, dynamic content, AI-driven engagement, omnichannel campaign execution, performance optimization, and stakeholder collaboration across international markets. It requires 5+ years of CRM, lifecycle, or digital marketing experience, mobile-channel expertise, proficiency with CRM and data tools, strong analytical and communication skills, and familiarity with generative AI in marketing.
