Senior Data Analytics Implementation Specialist at WPP Media

Department: Media Management & Delivery

Language

Location: Lisbon
Level: senior
Posted: Sep 22, 2026

Description

WPP Media is hiring a Senior Digital Measurement & Analytics Specialist to lead digital data architecture and measurement projects for web and app platforms. The role covers GA4 ecosystems, GTM tagging, API integrations, media attribution, MMM, SQL/BigQuery analytics, Looker Studio dashboards, data quality, and mentoring. Candidates should have strong web analytics, digital measurement, data architecture, attribution, and privacy experience, with knowledge of SQL, BigQuery, Python/R, CRMs, MMPs, and GDPR.

Required Skills

GA4
GTM
SQL
BigQuery
Attribution
MMM
Looker Studio
GDPR

Additional Information

Required Previous Experiences: Experience in web analytics, digital measurement, and data architecture
Experience independently leading complex projects from diagnosis through delivery
Practical knowledge of SQL and Google BigQuery
Experience with Python/R, CRM integrations, omnichannel data, and MMPs
Experience with paid media, digital attribution, GA4 and MMM, and data science or AI concepts
Proficiency in GDPR, consent management, and first-party data collection
Experience developing proof-of-concepts and dashboards in Looker Studio, Power BI, or Tableau
Preferred Qualifications: Agency or consultancy experience
Google ecosystem certifications
Translation Company Name: WPP Media

About WPP Media

WPP Media

Professional, Scientific, and Technical Services

Discover career opportunities at WPP Media, the global media collective driving success for the world’s leading brands. Be part of the team that turns intelligence into impact.

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