Description
The Senior Data Scientist-Marketing Analytics independently leads marketing measurement, customer analytics, personalization, experimentation, and campaign optimization initiatives. The role develops MMM, MTA, CLV, segmentation, recommendation, and uplift models; partners with marketing, engineering, and leadership; and presents actionable insights. It requires a bachelor’s degree or equivalent experience, 7+ years of progressively complex data science experience, strong statistical and Python/R skills, SQL experience, and a demonstrated record of end-to-end projects with measurable business impact.
