Summary from listing
The Senior Director, Digital Media & Analytics will lead strategy, planning, execution, optimization, forecasting, and performance across paid search, paid social, programmatic, display, affiliate, and other performance channels. The role manages digital media professionals and agency partners, develops media analytics and measurement capabilities, translates reporting into business recommendations, and partners with GTM, marketing, eCommerce, regional, sales, analytics, product, and senior leadership teams. It also leads cross-functional test-and-learn initiatives and requires extensive paid media, team leadership, agency relationship, measurement, and analytical experience.
