Description
Cresta is seeking a Senior, Hands-On GTM Automation Lead to design and implement systems that drive top-of-funnel motion using AI and machine learning. This role involves building signal-based activation workflows, designing enrichment waterfalls, translating audience priorities into sales development representative workflows, and collaborating with Revenue Technology on Salesforce updates. The ideal candidate will have over five years of experience in GTM Operations, Marketing Operations, or similar roles, strong proficiency in Salesforce activation layers, and comfort working in modern GTM tooling and low-code environments.
