Senior Lifecycle Marketing Manager at HiBob

Department: GTM

Language

Setup: Hybrid
Location: Netanya, Center District
Type: Full-time, Other
Level: mid
Posted: Aug 19, 2026

Description

HiBob is seeking a hybrid, permanent Customer Lifecycle Marketing Manager to build and own lifecycle marketing for its existing B2B SaaS customer base. The role develops customer segmentation, multi-channel expansion and product-adoption programs, orchestrates lifecycle communications, and uses customer, CRM, product-usage, and commercial data to drive adoption, retention, expansion opportunities, and Expansion ARR. It works cross-functionally with Growth Marketing, Customer Marketing, Product, Customer Success, Account Management, Product Analytics, and RevOps.

Required Skills

Data analysis
Marketing automation
Customer segmentation
In-app engagement
Lifecycle marketing
SaaS metrics
Stakeholder management
Product adoption
Communication orchestration

Additional Information

Required Previous Experiences: At least 5 years of experience in B2B SaaS lifecycle, growth, customer, or CRM marketing, including work with existing customers.
Preferred Qualifications: Demonstrated success building lifecycle programs that influence expansion, upsell, adoption, retention, or revenue.
Strategic lifecycle planning and customer-behavior segmentation.
Ability to collaborate with Product and Product Analytics on adoption gaps, activation milestones, and value-driving behaviors.
Customer-centric communication and translating insights into lifecycle experiences.
Cross-functional collaboration with Customer Marketing, Account Management, Customer Success, and Product.
Translation Company Name: HiBob