Description
Phoenix is hiring a Senior Lifecycle Marketing Manager to lead end-to-end customer lifecycle marketing for its telehealth platform. The role owns onboarding, retention, churn prevention, win-back, and reactivation strategies; manages email, SMS, push, and automated workflows in Braze; segments customers; builds reporting dashboards; and collaborates with Product, Data Analytics, Customer Success, and Marketing. The position requires at least five years of DTC or B2C lifecycle marketing experience, leadership in cross-functional teams, CRM and marketing automation expertise, and experience in a startup or scale-up environment.
