Description
2U is hiring a Senior Manager, Conversion Experimentation to own the acquisition optimization strategy for its Executive Education (Short Course) business line. The role focuses on improving conversion across paid landing pages and organic program pages by partnering with Paid Media, SEO, Design, Web Production, Analytics, and Product teams to run A/B and other experiments, analyze funnel performance, and scale successful conversion patterns. The position requires at least five years of experience in conversion rate optimization, digital marketing, or growth marketing, along with expertise in enterprise experimentation platforms, GA4, Segment, Tableau, and cross-channel acquisition optimization.
