Senior Manager, Conversion Rate Optimization at nus

Compensation · Listed in posting

$78,496 – $105,974/yr

Setup: Remote
Type: Full-time
Level: lead/mgmt
Posted: Sep 30, 2026

Description

National University is hiring a Senior Manager, Experimentation & Optimization to lead conversion rate optimization and experimentation for its website and digital experiences. The role owns the CRO roadmap, A/B and multivariate testing, personalization, journey optimization, measurement, KPI reporting, vendor management, and executive communication, with the goal of improving inquiry, application, and enrollment conversion. It is an individual-contributor leadership role based remotely in the United States, with up to 10% travel, and offers an annual salary of $78,496 to $105,974.

Required Skills

CRO
A/B testing
Personalization
Statistical analysis
SQL
Adobe Target
Optimizely
Customer data platforms
UX principles
Stakeholder management

Additional Information

Minimum Education: Bachelor’s degree in marketing, Business, Analytics, Statistics, Human-Computer Interaction, or a related field
Required Previous Experiences: 7+ years of experience in conversion rate optimization, experimentation, website experience management, personalization, digital merchandising, or e-commerce
2+ years of experience in strategy, program ownership, or related manager responsibilities
Experience administering A/B testing and personalization platforms, including governance, implementation oversight, and optimization best practices
Experience designing and optimizing personalized digital experiences using audience segmentation, behavioral targeting, geo-targeting, and journey-based targeting
Experience developing and executing CRO and experimentation roadmaps, including KPI development, prioritization frameworks, and executive reporting
Experience managing vendors, agency partners, and external development resources for experimentation, personalization, and digital optimization initiatives
Track record of using experimentation and personalization to improve conversion, lead generation, engagement, and business outcomes
Experience in higher education, edtech, or another complex, high-consideration, multi-audience environment preferred
Preferred Qualifications: Master’s degree or M.B.A.
Experience in higher education, edtech, or another complex, high-consideration, multi-audience environment
Translation Company Name: NU National University