Senior Manager, Growth Marketing at ColourPop

Compensation

$120,000 – $140,000/yr

Location: Los Angeles, California
Type: Full-time, Other
Level: Senior
Posted: Jul 8, 2026

Description

ColorPop, a leading beauty brand founded in 2014, is seeking a Senior Manager, Growth Marketing. This role involves developing and executing comprehensive paid media strategies across various channels like Meta, TikTok, Google, affiliate marketing, Google Shopping, CTV, and YouTube. The manager will focus on maximizing Return on Ad Spend (ROAS) while ensuring healthy contribution margins, building robust testing and optimization frameworks, and aligning brand performance with business goals. The ideal candidate will possess extensive experience in performance marketing, particularly within DTC or beauty/lifestyle sectors, with strong analytical and strategic capabilities.

Required Skills

Paid Media Strategy
Budget Allocation
Testing & Optimization Frameworks
Cross-Channel Attribution
Agency & Vendor Management
Performance Marketing
Analytical Skills
Commercial Acumen
Creative Judgment
AI Proficiency

Additional Information

Required Previous Experiences: 6-8+ years in performance marketing or paid media, with significant DTC or beauty/lifestyle brand experience.
Preferred Qualifications: Deep expertise across paid social (Meta, TikTok) and paid search (Google), with working knowledge of affiliate, CTV, and YouTube.
You think in contribution margin, not just ROAS. You understand the relationship between CAC, LTV, and media efficiency — and you use that framework to make allocation decisions, not just report on them.
You don’t trust platform-reported numbers at face value. You’ve worked with MTA or incrementality tools and know how to build a measurement framework that’s actually useful for decision-making.
Great paid creative is half the job. You know what makes an ad stop the scroll, and you can brief and push creative teams to get there. You don’t settle for ‘good enough’ when the creative isn’t working.
You can build a media mix model in a spreadsheet and explain the math. You move fast with data and know when to slow down and interrogate the numbers before acting.
This isn’t a nice-to-have. You understand the category, the customer, and the competitive landscape. You’ve been obsessed with beauty or lifestyle brands — not just assigned to them.
Pro AI. You see AI as a performance accelerator, not a threat to the craft. You use it the way great operators do — to move faster, test smarter, and spend better.

About ColourPop

ColourPop

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