Description
Senior Market Research Manager at HelloFresh, responsible for owning and developing the Global Brand Tracker, conducting quantitative market research, and translating consumer and brand data into actionable insights for global and local stakeholders. The role involves questionnaire design, multivariate analysis, survey reporting, vendor management, and close collaboration with data scientists and analysts on marketing measurement, segmentation, benchmarking, and experimentation, using tools such as SPSS, Excel, Tableau, and AI-assisted research tools.
