Description
Toptal is hiring a Senior Marketing Business Analyst to support its Business Analytics Center of Excellence by building marketing data infrastructure, defining metrics, analyzing SEM, SEO, and Generative AI channel performance, forecasting, testing hypotheses, and creating Tableau reports and SQL scripts. The role advises marketing leaders on channel strategy, budget allocation, financial performance, and operational improvements, while managing diverse stakeholders and using Generative AI tools. It is a remote position without visa sponsorship and requires a bachelor’s degree, at least five years of data analysis or business intelligence experience, and experience with marketing analytics, BI tools, SQL, and Google products.
