Senior Marketing Manager, Lending Growth & Member Relationship Marketing at Allegacy Financial

Location: Winston-Salem, North Carolina
Level: Senior
Posted: Jun 18, 2026

Description

Allegacy Financial is seeking a strategic, growth-minded Senior Marketing Manager to lead lending growth and member relationship marketing. The role involves developing and implementing marketing strategies to drive loan growth, deepen member relationships, and increase product adoption across various lending solutions like consumer loans, mortgages, home equity, and credit cards. The manager will collaborate with internal teams to identify growth opportunities, optimize member engagement, and ensure alignment with strategic objectives.

Required Skills

Marketing Strategies
Growth Opportunities
Member Engagement
Cross-sell Strategy
Consumer Lending Products
Mortgages
Home Equity
Auto Loans
Credit Cards
Personal Loans
CRM
Marketing Automation
Customer Segmentation
Lifecycle Marketing
Analytical Skills
Communication Skills
Stakeholder Management

Additional Information

Required Previous Experiences: 7+ years of progressive marketing experience.
5+ years developing growth, product marketing, lifecycle marketing, or acquisition strategies.
Proven success driving measurable growth through integrated marketing campaigns.
Preferred Qualifications: Experience within a credit union or regional financial institution.
Experience with CRM, marketing automation, lifecycle marketing, and customer segmentation.
Familiarity with lending portfolio management and consumer lending economics.
MBA or advanced degree.