Staff, Customer Marketing Segment Strategy Leader – Defector at Intuit

Intuit is hiring a Defector Mission Team Lead to own the strategy and execution of converting TurboTax DIY customers at risk of defecting to Assisted offerings. The role leads a cross-functional program across Data Science, Lifecycle/CRM, Outbound Sales, Product, and Finance; defines defection cohorts and acquisition playbooks; operationalizes propensity models; manages MQL-to-SQL funnel and appointment pipeline; plans outbound capacity; and reports north-star metrics to senior leadership. The position requires a background in strategy, growth marketing, or customer lifecycle management, strong program management and cross-functional influence skills, and the ability to translate data models into campaigns.