Description
The role leads a cross-functional program to capture TurboTax customers moving from DIY to Assisted products, defining defection-risk segments, messaging, channel strategy, targeting, funnel metrics, testing, and executive reporting. It requires experience in corporate strategy, growth marketing, product marketing, or customer lifecycle management, along with 0-to-1 go-to-market strategy, data science and go-to-market execution, program management, and cross-functional leadership. The position is based in San Diego or Mountain View, California, with a base pay range of $164,000–$222,000 in San Diego and $169,000–$229,000 in Mountain View.
