Description
Staff Marketing Analyst responsible for leading Global Reactivations analytics at HelloFresh. The role owns technical roadmaps and measurement frameworks, partners with marketing and growth leadership on KPI trees, builds advanced analytics with BigQuery, GA4, SQL, Python, and behavioral data, designs A/B tests and incremental lift studies, and develops automated reporting and dashboards. It also involves standardizing schemas, mentoring junior analysts, translating statistical findings into executive narratives, and supporting customer lifecycle and retention strategy in a hybrid work environment.
