Summary from listing
The SME Customer Value Management Analyst supports the definition and execution of SME customer value strategy through customer, portfolio and market analysis. The role translates data into prioritised insights, recommendations and initiatives that improve customer engagement, retention, portfolio value and sustainable growth, while balancing customer experience, profitability, risk and operational efficiency. It works across Product, Sales, Service, Credit, Digital, Marketing and Analytics, requires analytical tools such as SQL, SAS and Power BI, and needs 3 to 5 years of relevant experience in customer value management, strategy, portfolio management, business analysis, customer analytics, proposition development or a related financial-services environment.
