Subscription Engagement Lifecycle Marketing Manager at Owlet

Compensation

$6,000 – $8,000/mo

Setup: Remote
Type: Contract
Posted: May 13, 2026

Description

Owlet is seeking a Subscription Engagement Lifecycle Marketing Manager to oversee the entire subscriber journey, focusing on driving engagement, reducing churn, and maximizing lifetime value. The role involves leading various campaigns, optimizing the subscriber lifecycle marketing calendar, managing multi-channel automated flows, designing onboarding programs, developing loyalty initiatives, partnering with product to promote features, conducting A/B tests, analyzing campaign performance, collaborating cross-functionally, and ensuring timely delivery of campaign assets.

Required Skills

Customer Obsession
Analytical Mindset
Attention to Detail
Campaign Planning
Project Management
Cross-functional Collaboration

Additional Information

Required Previous Experiences: 3+ years of experience in consumer or B2C marketing, ideally with direct exposure to subscription, membership, or recurring revenue models.
3+ years of hands-on experience executing cross-channel lifecycle campaigns including email, SMS, push, and in-app messaging.
3+ years of experience with audience segmentation, customer journey mapping, and workflow automation in marketing platforms.
Preferred Qualifications: Experience working in a direct-to-consumer brand with a subscription or connected device product.
Prior involvement in building or scaling win-back, referral, or loyalty programs.
Familiarity with personalization strategies and behavioral segmentation to tailor subscriber experiences at scale.
A test-and-learn mindset with a track record of experimenting, iterating, and scaling what works.