Team Lead of App Marketing at HelloFresh leads a small team of App Marketing Specialists to drive global app user acquisition across Apple Search Ads, Google App Campaigns, Meta, and TikTok. The role combines hands-on campaign optimization with team leadership, experimentation, measurement and attribution, cross-functional collaboration, and operational rigor to improve performance and scalability in a B2C subscription/e-commerce context.
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meal kit delivery service
HelloFresh provides meal kits and ready-made meals through a food subscription and meal delivery service. It delivers pre-portioned ingredients and step-by-step recipes to customers’ doors, with weekly meal choices and market add-ons. Customers can choose from plans for different dietary preferences and lifestyles, including Veggie, Fit & Wholesome, and Pescatarian; the rotating menu also includes gluten-free and keto options.
Who they serve
HelloFresh offers plans for people with different dietary preferences and lifestyles, including Veggie, Fit & Wholesome, and Pescatarian plans.