Summary from listing
BookMyShow is hiring a Customer Engagement and Marketing Analyst in Mumbai to support the planning and execution of customer engagement and marketing campaigns across onboarding, engagement, retention, and reactivation. The role involves multi-channel campaign execution, audience segmentation, campaign performance analysis, cohort and segment maintenance, dashboarding with attribution data, creative coordination, and the use of AI and LLM tools. A degree in a relevant field is preferred, while digital marketing knowledge, spreadsheet skills, willingness to learn customer engagement platforms, and an AI-first mindset are also valued.
