Description
The Performance Marketing Manager will launch and scale user-acquisition campaigns for new music games across global markets, managing campaigns across Google, Facebook, Applovin, Mintegral, and other ad networks. The role analyzes installs, CPI, CTR, IR, ROI/ROAS, A/B tests creatives, and correlates revenue and product metrics to define UA strategy, while collaborating with creative teams, global vendors, and ad networks. The position requires 1–2 years of performance-marketing experience, familiarity with mobile attribution tools, in-app marketing experience, data analysis, strategic planning, stakeholder management, and English communication skills.
