Description
Binance is hiring a User Growth & Lifecycle Marketing Manager to lead global lifecycle marketing campaigns and collaborate with cross-functional teams. The role focuses on improving new-user activation and first-time transaction conversion, building user segmentation and retention systems, designing referral and viral growth mechanisms, leading A/B testing, and using data analysis to drive product and campaign operations. Candidates need at least five years of internet-industry experience, including more than three years in senior user-growth roles in transaction-based sectors, along with bilingual English and Arabic proficiency.
