Description
Growe is seeking a VIP CRM Manager to own the strategic monthly VIP CRM calendar, control revenue targets and bonus budgets, optimize campaign ROI, and manage VIP lifecycle journeys across onboarding, growth, loyalty, and churn prevention. The role plans and executes daily VIP campaigns, coordinates with Account Managers, manages email, SMS, push, and in-app communications, tracks retention and revenue metrics, and designs A/B and multivariate tests. Candidates need at least one year of CRM experience in the iGaming industry, direct VIP segment management experience, analytical and campaign-optimization skills, and proficiency with CRM, marketing automation, and performance-tracking tools.
