Description
Sidetrade is hiring a VP Demand Generation to lead its global demand engine and accelerate pipeline growth across Europe and North America. The role owns the strategy and execution of multi-channel demand generation, builds and leads a demand generation team, develops account-based marketing programs, partners with Sales, manages marketing technology and budgets, and reports pipeline and ROI metrics to senior leadership. The position requires at least 8 years of B2B SaaS marketing experience, including 3 years leading demand generation, and offers a hybrid work model in Calgary or Paris.
