Description

LearnWorlds is seeking a VP of Marketing to lead the transformation of their marketing organization. This role involves defining and executing marketing strategies, driving growth across both Product-Led Growth (PLG) and Sales-Assisted motions, and ensuring close collaboration with the sales team to achieve revenue targets. The ideal candidate will possess extensive experience in B2B SaaS marketing, particularly in PLG environments, with a strong emphasis on demand generation, growth marketing, and leveraging AI to enhance marketing workflows.

Required Skills

Marketing Strategy
Demand Generation
Growth Marketing
Content Creation
Campaign Execution
Events Planning
Paid Acquisition
Organic Acquisition
Lifecycle Marketing
Marketing Operations
AI Enabled Marketing

Additional Information

Required Previous Experiences: Experience leading Marketing in a B2B SaaS company with a meaningful mix of Product-Led Growth and sales-assisted growth.
A track record of building demand engines that generate qualified pipeline and revenue—not simply leads.
Deep experience across demand generation, growth marketing, ABM, paid and organic acquisition, lifecycle marketing, campaigns, and marketing operations.
Strong commercial and analytical judgment. You understand funnels, attribution, experimentation, conversion, CAC, pipeline quality, and revenue metrics.
Experience partnering closely with Sales on pipeline creation, account prioritization, and funnel optimization.
Experience partnering with Product Marketing while respecting clear ownership boundaries.
You simplify complexity. You create clarity, focus, accountability, and operational discipline that help teams execute at a higher level.
You're commercially creative. You care about customer understanding and great marketing, but ultimately measure success through business outcomes.
You're hands-on with AI and have used it to improve marketing workflows—not simply generate more content.
You're comfortable leading senior ICs and managers, making difficult trade-offs, and focusing teams on what matters most.
Preferred Qualifications: Experience in EdTech, e-learning, customer education, creator platforms, LMS, or training businesses.
Experience in B2B SaaS companies combining Product-Led Growth with enterprise sales.
Experience building scalable Account-Based Marketing programs.
Experience introducing AI workflows into marketing organizations.
Experience helping companies evolve from broad inbound acquisition toward a more ICP-led, revenue-focused go-to-market model.

About LearnWorlds

LearnWorlds

e-learning51-200

LearnWorlds provides AI-powered LMS software for learning businesses to build, deliver, and scale training programs. Its platform supports multi-client training operations, online course creation and sales, and learner-outcome reporting. Its customers include training providers, course creators, NGOs, and education networks; the company says it is trusted by 13,000+ learning businesses. LearnWorlds offers built-in commerce features for selling courses, bundles, and memberships, with advanced pricing options, promotions, and customizable checkouts.

Open roles: 22
Founded: 2014

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VP of Marketing at LearnWorlds

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Additional Information

About LearnWorlds

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