VP Sales, Programmatic & Data Solutions at Fluent

Compensation

$140,000 – $160,000/yr

Setup: Remote, Hybrid
Location: New York, New York
Type: Full-time
Posted: May 20, 2026

Description

Fluent is seeking a Senior Consultative Sales Leader, specifically a VP Sales, Programmatic & Data Solutions, to drive adoption and shape the commercial strategy of their Programmatic & Data Solutions division. This role involves building and owning a strong pipeline, developing relationships with agencies and brands, and ensuring client success through collaboration with internal teams. The ideal candidate will have extensive experience in the programmatic ecosystem and possess strong consulting and strategic mindsets.

Required Skills

Consultative Selling
Strategic Thinking
Pipeline Management
Account Management
Cross-Functional Collaboration
Programmatic Ecosystem
Audience Targeting
First-Party Data Activation
Data Onboarding
Modeling
DSP/SSP Workflows
CTV
Presentation Skills
Communication Skills
Organizational Skills

Additional Information

Required Previous Experiences: 8–12+ years of progressive enterprise sales experience at a DSP, SSP, data vendor, agency trading desk, or relevant ad tech company
Demonstrated track record of building and maintaining a high-quality pipeline through consultative, solution-based selling not reactive order-taking
Active, existing relationships with decision-makers at holding company agencies, independent agencies, and programmatic platforms
Deep expertise in the programmatic ecosystem: audience targeting, first-party data activation, data onboarding, modeling, DSP/SSP workflows, and CTV
Proven ability to manage long, complex sales cycles with multiple stakeholders across client organizations
Experience managing accounts post-close, including renewals, upsells, and executive relationship maintenance
Preferred Qualifications: Experience selling into regulated verticals including Healthcare, Pharma, or Financial Services
Familiarity with platforms such as LiveRamp, TransUnion TAP, Adobe AdCloud, and The Trade Desk
Background in data marketplace workflows, custom segment creation, identity resolution
Prior experience at a data company or media company with a first-party data asset

About Fluent

Fluent

Connecting leading brands to high-intent consumers through identity-driven engagement. How Fluent built a commerce media leader from the ground up — 200M+ first-party profiles, 15+ years of performance, and a $105M run rate.

Open roles: 23
New in 30 days: 13

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