Description
The Web Analytics Specialist will measure marketing performance, create and automate dashboards, analyze user experience and market data, run tests, develop reports and presentations, and recommend improvements to increase traffic, conversion, and revenue. The role manages data projects and client relationships, plans and supervises work, and promotes a data-driven culture. Required qualifications include a degree in business administration, systems analysis and development, or a related field, along with proficiency in Excel or Google Sheets, knowledge of data visualization, testing tools, and data integrations.
