Description
Octus is hiring a Website Optimization Lead to build and evolve its website optimization program through analytics, experimentation, personalization, and marketing technology. The role owns website measurement, Google Tag Manager, lead capture, A/B testing, and personalization, develops hypotheses and experiments, improves conversion and pipeline contribution, and collaborates with digital marketing and other stakeholders. Candidates need 4–6 years of experience in digital optimization, conversion rate optimization, digital analytics, and digital marketing within a B2B SaaS or enterprise environment, along with expertise in VWO or similar platforms, Google Analytics 4, Google Tag Manager, and marketing technology integrations. The position offers a salary range of $90,000–$105,000 plus an additional annual discretionary bonus.
