Description
The Workshop Concept Manager will plan and execute the Bosch Workshop Concept, including budgeting, events, marketing campaigns, service rollouts, pricing, business models, and network expansion across North-West Africa. The role supports the sales team, manages suppliers and internal departments, develops long-term business plans, analyzes competitors, coordinates customer assessments, and leads strategic partnerships. It requires a university degree in marketing, business administration, or an equivalent field, fluent English and Arabic, at least five years of franchise or network-concept experience, and knowledge of SAP, with automotive industry understanding preferred.
