Community

“Community gave us an efficient and reliable way to connect with fans directly to the palm of their hand. It allowed messaging to extend beyond transaction objectives and drive two-way communication engagement with our fanbase. This communication channel feels authentic and connected to our brand in a unique way.”

“Community enables us to be authentic with our fans through mobile SMS in a reliable manner. We've been able to build the trust component, where the fans know if they're getting a text from us, it's relevant to them and their specific interests.”

“We have a big emphasis on every fan having a unique journey. Understanding the different types of fans and making sure the right people get the right message is focus.”

“Community has supported the engagement, growth, and sustainability of our festival. Even when we go quiet in the off-season, people re-engage instantly.”

““My expectation was that Community would be a useful tool. What I found is that it's become one of the most valuable parts of our entire marketing strategy. That exceeded what I expected.””

““We're not a big corporation. We're a family ranch. We needed a way to communicate that felt just as personal.””

“For us, Community stands out because it allows us to connect with fans on a truly one-to-one level. We can tailor each interaction and make every fan feel heard, valued, and appreciated.”

“We still get to maintain our brand and do the things we want, and be silly like we are on social media.”

““If you're lucky enough to have an audience and actually being able to deliver a message to them, then this is a good idea.””

““This is the most powerful sh*t I've seen since early email. From somebody who has hundreds of thousands of people on text, I'm getting 98% open and 90% engagement. This was actually higher than I expected.””

“I've been in the Community ecosystem for the last 6 to 9 months. I'm sure many of you have been frustrated by Facebook or Twitter or Instagram as their algorithms have changed. The impact of driving awareness to content that I've been able to do with this Community with a couple hundred thousand people vs. 20 million social followers is an enormous delta.”

“Text messaging is opened up for business.”

“I'm a huge Community fan. It's easy to use, fun, and very on-brand for Bert. He is incredibly personable, he shakes hands, takes photos, and connects with everybody. Texting fans is just an extension of how he connects in real life.”

“I was so moved by what Benjamin and Marcus were doing, so I texted some fans in their town and they drove over there and got their number for me. Amazing to see everyone come together to make this happen. One of the most inspiring things I've ever been a part of.”

“We've had people text in saying, 'I don't even understand why life is worth living anymore.' And through Community and the ability to engage in direct, two-way messaging, we've been able to come in alongside these individuals at the exact right time and say: You're not alone. You're seen. And you can find joy again. This truly has become a lifeline and a hopeline for so many families.”

“Every Tuesday, we sent out a different trivia question. We had a lot of engagement and feedback from season ticket members and a lot of follow-up from fans. That worked really great!”

“Community really provided us with a way to engage our fans more directly and instantly, with a lot more segmentation. It's far more direct than email and social media.”

“The ability to segment audiences and create unique journeys was huge for us. It allows us to be more intentional with our messaging, so fans only receive content that feels relevant and personal. That not only drives engagement, but also helps avoid overmessaging and opt-outs.”