Amplitude

““There's a lot of value coming out of Amplitude,” Edward adds. “People have started asking more questions, which shows that we’re getting more business stakeholders involved in the process. We’re democratizing how people are using data and expanding what they can do with it”.”

““$100,000 increase month on month was a wild increase for the company at that stage of growth.””

““Amplitude enables us to do conversion and funnel analysis better than any other product analytics tool that I have reviewed in the market.””

“Having Amplitude will allow marketing to measure if their personalized campaigns are helping customers find the product or service they were looking for,”

“The Amplitude team took the time to understand Zillow’s business, and put thought and effort into the demo to help them see the platform’s full capabilities. It was clear that Amplitude was the right partner for Zillow.”

“It’s been a very busy period for us as a growth team. We had to keep up with all our product teams and view everything they launched as an opportunity to improve onboarding, activation, and usage. Amplitude allowed us to analyze each launch and make the most of them in terms of growth.”

“We want to be a beautiful application, a beautiful bank, and we want to be fun. So we needed to understand the threshold where people would become engaged and where they see their experience as fun.”

“Our main KPI was acquisition, so it was important to fix the onboarding funnel. Amplitude data helped us identify the drop-off point so we could focus our experimentation around that.”

“Amplitude does a really good job of highlighting what your data’s insights are. You can run all the charts you want but knowing what’s valuable is really the hard part. Amplitude is the best tool for that.”

“Amplitude has given us the tools to make the right decisions and make them quickly with confidence—and that saves us time, saves us money and makes us money. Amplitude gives us the chance to swing for the fences.”

“Our Product Managers are using Amplitude to monitor release launches and AB test results. Portfolio dramatically improves this workflow because every product can be monitored in a single visualization for benchmarking.”

“In our day-to-day work, our team comes across many decisions where we need to predict the future and present impact. At scale, talking to users alone is not enough as it might not give us a holistic picture. For us, a hybrid approach works best. We talk to users and then look at the impacted behavior. With Amplitude, we can easily make these decisions in an informed way. It’s not just ‘how much time should we give to what’ but also equally important is ‘how much should we build (and when)’ to create the best user experience.”

“With Amplitude Insight we can create a cohort for our power users and set monitors to ensure the new experience works for them. Amplitude gives us a clear picture of any issues with a new release so we can easily dig into what users are facing and where.”

““We are a very data-driven culture,” explains Co-founder and Head of Product, Shally Modi. “It’s part of the mindset of working here. Because we are such a lean team, our data needs to be flexible and accessible so it can be used across all our functions. Amplitude was an easy choice.””

“With Amplitude and Twilio Segment, we’ve not only optimized our digital journey—we’ve redefined what personalized luxury can look like.”

“Teams now act on insights quickly, increasing product velocity and driving real revenue growth. Our customer experience has become smarter, faster, and more tailored to individual needs.”

“The biggest insight? Start with customer pain points, not the tools. We prioritized onboarding, recommendation relevance, and post-purchase experience—and used those problems to define our data needs.”

“We needed a solution that could handle the scale and sophistication of our business while giving our teams the agility to act on insights, not just observe them.”

“When we actually dove into the data, we were able to be much more critical and deliberate about our channels thanks to the downstream things Amplitude enabled us to know.”

“Before we really invested our time and energy in Amplitude, we were rolling out products without the ability to measure it necessarily, which wasn't great,”

“Even today, Amplitude seems to constantly be adding new functionalities that have been really helpful for us.”

“Amplitude helped us become more deliberate about our data usage, and became even more of a source of truth for learning things as we launched new products.”

“Having a fast-paced, data-driven culture with quick iterations and high experimentation is very important to us. Amplitude provides the infrastructure for that.”

“[Amplitude] is pretty heavily ingrained in our culture,”

“No other solution provides that real funnel, drop-off, retention, cohort and segment analysis over time. Amplitude is best in class for that.”