The Weather Company

“As well as giving us weather data, the tracking facility integral to WSI Fusion means we’re ready for the tighter regulations. With WSI Fusion, we’re able to follow our airplanes 24/7, and communicate with our flight crews instantly over 80 percent of the earth’s surface. If a flight runs into difficulties, we are able to help immediately,”

“With WSI Fusion, we’re creating calmer, more stress-free journeys. Our weather data is now more precise than government sources 70 percent of the time, and we can combine the two data sets to form the most accurate possible picture of flying conditions. If we had been using this technology in 2010, we estimate only 30 percent of our fleet would be grounded by the Eyjafjallajökull ash- cloud, rather than the 70 percent that was, in fact, kept on the tarmac.”

“In my many decades in this industry, I have never previously seen their level of dedication to developing new technology and fresh ideas that will transform the passenger experience. The Weather Company’s interest in the needs of their customers is unmatched.”

“Working with The Weather Company continues to be a great experience. The team is always proactive and we have a strong relationship founded on excellent communication. The company is always keen to engage with us at conferences to receive feedback aimed at furthering research into improved weather solutions for us.”

“It’s a modern solution to severe weather alerting that can be completely customized to exactly what you need and…it’s built on the Max platform which gives it extreme reliability and… customization. The fact that you can…access it anywhere in the world from the cloud just puts it over the top…”

“Being consistent, reliable and being there for your viewers is most important. There are so many apps to choose from, but it’s the personalization and tailoring that this product takes care of that matter most.”

“We got more impressions for our ads where we added video of our trustworthy weather people, and loyalty went up — that’s huge. Viewers really appreciated the new features.”

“Because our reports are much more aesthetically pleasing, accurate and up to date, we are in a strong position to attract new viewers, which is good for ratings and attractive to potential sponsors.””

“The quality of the software is very high. Whenever we have had any issues, Tekcast and The Weather Company have responded immediately, providing excellent support.””

“If we could improve our weather reports, we would be able to reach out to larger audiences, help citizens gain a greater understanding of the true impact weather patterns will have on their local region, and potentially increase our advertising revenues.””

“Max Alert Live gave us the ability to handle tropical storms and severe weather with more flexibility.””

““It just looks so much better on TV,” he says. “The look is cleaner, and there are many more capabilities at our disposal.””

“One of my favorite features is the ability to edit and change features remotely, without calling master control.””

““During Hurricane Ida, we were limited to showing basic watch and warning information,” Patrick recalls. “…Now, we can create and access crawls more readily, display high-resolution cone graphics, and wind speed features. It all adds up to make our coverage more dynamic and informative.””

““Our general manager loves it because now it’s easy for master control or vice versa to make small tweaks, like adjusting coverage of a sports scoreboard remotely.””

““It was like an outdated PC…sure, you can still use it, but everything was passing it by technology-wise.””

“The Accelerator campaign saw strong results, indicating that personalized creative does have an impact on performance and engagement. HCPs exposed to the Accelerator creative have not only engaged with creative at a higher rate, but are also having more meaningful engagements with the website. Dynamic creative works in delivering engagement, both CTR and on-site, and machine learning technology saw performance improvements throughout the course of the campaign.”

“The Weather Channel’s digital platforms offered us a unique opportunity to deliver hyperlocal, contextually relevant messages that resonated with our target audience in real-time. By leveraging these tools, we not only maximized our reach but also ensured that our campaign was dynamically aligned with the weather conditions that drive grilling behavior.”

“Our weather-driven approach allowed us to tap into the spontaneity of grilling culture, particularly with Gen Z, who often make same-day decisions based on the weather. By aligning our campaign with these real-time moments, we were able to authentically connect with a younger, more dynamic audience.”

“Through our work with weather-based targeting from The Weather Company, we were able to get valuable content in front of the right audiences before, during and after weather events.”

“Weather controls so much of what we can do outside. By partnering with The Weather Company, we harnessed the right technology to provide people with effective information to maximize their projects.”

“Switching from a paper-based weather reporting system to Pilotbrief helps make flying easier, safer, more comfortable and potentially more cost-effective—it’s a major leap forward in the level of instrumentation we have in the cockpit, and a big quality-of-life improvement for pilots, passengers and crews alike.”

“Though we haven’t yet made the necessary calculations, we anticipate potentially large savings and a positive return on investment. In the big picture, that’s good for the company and good for our customers, as we can be even more competitive.”

“Our pilots love using PilotBrief because of its ability to make flying smoothly so intuitive.”

“[Pilotbrief] is a valuable strategic tool for pilots and airlines,” explains Captain Ware. “The ability to view live weather data and use it in our decision-making process helps us provide safe and smooth rides for passengers and flight crews.”