Tatari

““Tatari helps us be very agile with our media planning for TV. We bring them very much into our marketing team so we know that our TV strategy is laddered up to our company strategy.””

““Nothing is as impactful and as concentrated as television. In an incredibly disparate world, television maintains a single point of communication to your audience about who you are as a brand.””

“[TV] validated the brand in new ways that performance marketing can’t.”

“"Within the first day, we were able to attribute an extra 7000 incremental site visits that we wouldn't have gotten elsewhere."”

““We really lean on Tatari as the experts in this space. They have taught us how to optimize convergent TV (streaming, linear, online video) specifically for our individual clients.””

“TV builds trust you don’t always get on social. People see you on TV and connect the dots—then they buy on Walmart.com or in store.”

“We thought TV was out of reach. Starting with $500/week in streaming retargeting felt doable, and the results gave us confidence to jump into linear.”

“We were really excited to run a sponsorship on GMA. We felt that we were ready to invest in our brand and that this would be a great opportunity to do so. The sponsorship performed extremely well; immediately after airing, we saw a huge spike in website traffic and are seeing the metrics in other marketing channels continue to grow, so really seeing that halo effect come through.”

“TV has been the perfect way to drive upper-funnel and overall brand awareness , that also supplements our lower-funnel performance channels.”

“When our spot aired on The Voice , we saw about 9,000 visits within five minutes—and the CPA was 70% lower than usual. That kind of performance gave us the confidence to keep scaling.”

“We approached TV with a performance mindset—constantly testing networks, creatives, and rotations to uncover the most efficient paths to growth.”

““TV used to feel like a black box. Now, it’s one of our most measurable and effective growth channels—especially during holiday. Tatari made that possible.””

““We started testing TV before we hit $10M in revenue—and it’s now our biggest acquisition channel. With Tatari, we were able to test, learn, scale, and ultimately outperform digital.””

“Tatari provides us with insights on optimizations ongoing, so we can tell clients where, why, and how we're increasing price efficiency and effectiveness in terms of return on ad spend.”

“Since we started [advertising on] TV, we’ve seen a halo effect of improvement across our other digital channels, which is a great added bonus to direct sales we’ve seen. TV [will play] a big role in our media mix moving forward. We find it’s a great way to reach a broad audience at an efficient cost.”

““We were great at doing one thing, but we didn’t diversify soon enough. TV helped us reach the audiences we were missing.””

““It made a huge difference overnight. In the first month, not only did TV perform well, but Meta looked better, visits were up—everything lifted.””

“Brands need answers quickly. They need agility. And that's one thing that we wouldn't be able to do on any other platform other than Tatari. Trust me, I've looked.”

“It's really been a powerful tool for us having all of the TV advertising solutions under one roof, meaning all types of buying, measurement and reporting has been incredibly helpful for us to be able to do a lot with a very small, lean team.”

“One thing that attracted us to Tatari is their platform and the way they made TV measurable, similar to digital advertising. It’s easy to see conversions and the value of what you’re doing, rather than just blindly running ads.They helped connect the dots.”

“I always thought TV was too broad, but there are so many options and demographics you can target. With the data available, you can hone in on the consumer that you want to hear your message. That’s a big deal. It’s also a lot more affordable than I thought.”

“Tatari is super hands-on, very data-driven, and it’s all powered by their technology that’s at the core of their media buying engine.””

“We've gotten really good at optimizing TV by creative units to drive the metric that matters whether it's building brand awareness or driving new acquisition”

“[TV] is not scary. You can be very quick, very data-driven. Define your plan, set your goals, start small, and scale. It's measurable — and TV makes the entire media mix better.”

“The minute I started pulling in my Meta team and my Google team, once we started uncovering the data, it was very, very impressive.”