GumGum

““Especially when dealing with complex topics such as the energy transition, it is crucial to reach relevant audiences in the right context and generate sustainable attention. The Europe-wide campaign with GumGum demonstrated how strongly attention and engagement increase when content is delivered at the right moment.””

““Tapping into GumGum’s Mindset Graph™, we were able to connect with the right audiences in moments that mattered most through The Trade Desk. The results showed clear performance gains and validated contextual as a high-quality, scalable solution for our brand.””

““Pairing our playful, Minecraft-inspired creative with GumGum’s contextual targeting allowed McDonald’s to meet Gen Z in gaming and pop culture environments where they feel most at home.””

“We have observed impressive internal results. The new repositioning of the Dare to Be campaign has achieved significant awareness and enhanced brand perception compared to previous similar campaigns. We are excited about the positive outcomes and thank the OMD and GumGum teams for their great collaboration.”

“GumGum's Contextual OLV not only achieved a higher VTR compared to our standard activities (89%), but it also demonstrated a minimal audience overlap of only 1% with YouTube activities, proving the value of this premium open web video solution.”

““GumGum’s Mindset Graph™ delivered fascinating insights and enabled us to optimize our L’Oréal Paris campaign in real time based on attention data. It clearly showed the connection between attention, brand perception, and purchase intent.””

“GumGum’s high impact units have consistently delivered results above benchmark, so we were eager to test the new Hang Time unit. Our initial test generated engagement twice as strong as the current units we are running, and we are now including it in multiple plans globally going forward.”

““To diversify our bulk banner campaigns for one of the biggest supermarket chains in Belgium, we recently added some Velocity banners through GumGum. It allowed us to add that extra creativity without any extra hassle. Come up with the idea, deliver the brief and assets et voilà: previews were delivered, finetuned and finalised fast as can be. It gave us a big improvement in CTR and Attention, and creativity and efficiency were met on more than one level.””

““By partnering with GumGum and Tinuiti, we’ve been able to evolve how we show up across screens, reaching parents in the moments that matter most. Pause Ads gave us a new way to connect on CTV with intention, complementing our broader strategy and driving meaningful lifts across the campaign.””

“GumGum’s contextual segments have enhanced GWR’s prospecting display strategy by driving higher engagement and outperforming benchmarks at a more cost-efficient CPA compared to standalone off-the shelf segments. This custom-built approach, teamed with DCO creatives, delivered a highly impactful campaign reaching our target audience with highly relevant messaging in the right context.”

“As consumers explore new powertrain options, understanding mindset is increasingly more important as intenders think about EVs differently than gas-powered vehicles. GumGum’s ability to align Escape PHEV messaging with moments of active consideration allowed us to stand out in a crowded market and connect with buyers in a more impactful way.”

““Through GumGum’s AI contextual targeting, our provocative ‘So Many Dicks’ campaign targeted a new audience where they naturally engage online — transforming boardroom diversity from a discussion point into an imperative. By getting in front of decision-makers directly, we can drive meaningful conversations that will change the board game for generations to come.””